Beauty & Grooming

Men call the beauty shots

In the vanity cupboard of property manager Mark Telley you’ll find a selection of high-end grooming products to rival a supermodel’s. The tip of the iceberg is Origins’ Make A Difference Plus Rejuvenating Moisturiser – “I have dry skin and this product really keeps me feeling fresh”; Malin + Goetz Read more…

Beauty & Grooming

One click grooming

When entrepreneur Kate Morris founded adorebeauty.com.au at the age of 21, she had to convince the entire beauty industry that selling online was not “a stupid idea”. “There were a lot of nos … it was very tough,” she says. It’s now 15 years since the first Australian beauty e-tailer Read more…

Beauty & Grooming

The green beauty market

Once a bit daggy, “green” skincare and cosmetics are now the show-offs that jostle for your attention on the beauty shelves. Functional but uninspiring packaging has been superseded by recyclable, biodegradeable,  graphically superior alternatives while product promises – anti-aging, rejuvenating, revitalising – have been souped up to compete with multi-national Read more…

Beauty & Grooming

Scents-appeal

Marketers agree that scent is tied to brand identity and, let’s face it, in the corporate world, you are your brand. Perhaps you need an aftershave that says “next managing director” or “digital producer in the making”. Maybe you need a perfume that says “don’t screw with me” or “good Read more…

Beauty & Grooming

What Men Want

Trends change but maximum performance and minimum fuss add up to the kind of grooming product that consistently gets men’s vote. Agrees Karen Varker, Director of Innovation for Neo Strata: “Men’s skin requirements are the same as women, but generally they are looking for a much simpler routine, for healthy Read more…