“Helen is one of the most insightful writers I've had pleasure of working with. She has an uncanny ability to make sense of disparate information and craft a compelling story." Edwin Trevor-Roberts, CEO Trevor Roberts Recruitment Specialists
What do John Malkovich, Paul Keating and Deepak Chopra have in common? Me. I’ve worked for the biggest publications and brands on earth, on the biggest topics of the day. Think London’s Daily Mail, Vogue, GQ, and Cosmopolitan Magazine; DIY chain Bunnings, financial giant the Commonwealth Bank, international cosmetics company Nivea and the world’s most expensive car company, Maserati.
I’ve covered it all, from breaking the exclusive about Kylie moving into singing, to giving a voice to people who have lived through the greatest tragedies, including British child migrants who came to Australia for ‘sunshine and oranges’ and were routinely abused.
People tell me they read until the very end of my features and blogs, the greatest compliment a content writer can hear.
My feature on how to find serenity at work was one of The Australian Financial Review’s most clicked stories, while my investigative report for SHE magazine on children in detention shone light on their plight and started a national conversation. I love the power of words.
A storyteller who knows how to talk to your audience
If you’re looking for a content writer who is tenacious as a terrier, knows how to talk to everyone from international superstars, rich consumers and business executives, to regular mums and dads, CEOS, and “ordinary” Australians, we’ll probably click.
Have realms of financial or business data that needs to be translated into engaging copy? I’ve explained everything from zero inflation to superannuation rules to mainstream and niche audiences.
Property, health and sustainability are also on my beat and I’m a qualified Nutrition Coach, Permaculturist and student of interior design. A Diploma of Counselling helps me deal with even the most reticent interviewee.
As one of the first journalists to cover the now US$4.2 trillion wellness industry, writing columns for Vogue Australia and Better Homes & Gardens and, last year, and invited to attend the 2019 Global Wellness Summit with international delegates, I stay current about trends so you can too.
While I still love print – features, brochures, reports – I’m across digital for national and global clients, managing both for leading heath fund HCF when brands were only starting to recognise the communication power of the internet, and continuing to leverage this medium.
Work with me
Need ideas for key issues, or cutting-edge topics? My content agency calls me the MVP of pitching. I’ve breathed life into magazines for Fairfax Media and News Corp, creating revenue streams, managing teams, and reporting to stakeholders.
My experience also includes public speaking, endorsing products for NIVEA and a Japanese skincare company, guesting on live radio, and authoring two books, Slow Sydney and SOS: Sex, Optimism and Surviving the 21st Century, both held in the National Library system.
I’m fluent in cross-platform storytelling, brand tone of voice, content strategy and stakeholder management.