“Helen is one of the most insightful writers I've had pleasure of working with. She has an uncanny ability to make sense of disparate information and craft a compelling story." Edwin Trevor-Roberts, CEO Trevor Roberts Recruitment Specialists
I’m an experienced journalist who has interviewed everyone from Paul Keating to Johnny Depp and Deepak Chopra. I’ve asked CEOs how workers stay agile in today’s global economy, and cancer patients how they survive and thrive. I’ve written about everything from the FIRE (Financial Independence, Retire Early) movement – yes, I wish I’d known about that 20 years ago too – to surviving a divorce, going into business with a friend, and what it’s like to be the parent of a murdered child.
I know how to talk to CEOs, entrepreneurs, mums and dads, Hollywood stars, investors, accountants, Millennials and everyday people doing extraordinary things. And I’ve done it all for clients ranging from The CEO Magazine, Life & Leisure LUXURY at The Australian Financial Review, marie claire, The Sydney Morning Herald, American Express, the Australian Women’s Weekly and Vogue Australia.
Today I write on branded and native content on topics ranging from superannuation and corporate health to property investment, fitness and nutrition, sustainability and outdoor furniture for clients like HCF Health Fund, QSuper, KEA Motorhomes, Swissotel, Winning Appliances, Maserati and CPA Australia However, I specialise in business, wellness, and global trends (I’m a bit obsessed with the global economy and how your business or readers fit into it.)
Other things I’m obsessed with: wellness (I’m a certified nutrition coach and qualified counsellor), real estate (I’ve bought and sold five houses and I’m a current of interior design), the green economy (I trained as a Permaculturist under Bill Mollison) and great copy (I’m an AWARD School copywriting graduate).
A former Weekend Editor at The Sun-Herald, I’ve managed teams and budgets for Fairfax Publications, ACP and APN (News Corp). I’ve helped launch magazines that didn’t exist until I imagined them, and relaunch ones that needed more imagination.
I’m a bit of a psychic too. I can intuit what you want, with clients often saying they don’t want any changes to original content.
Contact me directly to talk about your brand, project or content needs