“Helen is one of the most insightful writers I've had pleasure of working with. She has an uncanny ability to make sense of disparate information and craft a compelling story." Edwin Trevor-Roberts, CEO Trevor Roberts Recruitment Specialists
Now, more than ever, content is king. Quality content that positions your business as an expert in its field. That may be website copy, a blog, or a long-form feature on your own digital platform. Or it could be print, or online, an e-newsletter or brochure, case studies or bios.
The experience to help you create compelling content
An experienced journalist, I’ve interviewed everyone from Paul Keating to Johnny Depp & Deepak Chopra, and economists to home renovators. Today I help clients create compelling, engaging content across digital and print to increase trust in their brand’s knowledge and expertise. I’m fluent in cross-platform storytelling, brand tone of voice, content strategy and stakeholder management.
Print and digital storytelling for leading clients
Clients have included American Express, CPA Australia, Winning Appliances, Maserati, Swissotel, Australia Post, the Universities of the Sunshine Coast and NSW, AMart Furniture, the Australian Institute of Superannuation Trustees, QSuper, La Gaia Skincare, Nivea, Colonial First State, Zhik, Sydney Cosmetic Clinic and Jetstar. I’ve written and managed HCF Health Fund’s print and digital content. I managed Brisbane Marketing’s city guide for G20 delegates. I’ve compiled real estate guides for NewsCorp. https://www.helenhawkes.org/wp-admin/post.php?post=915&action=edit and www.authory.com/HelenHawkes
Experience across all aspects of business and lifestyle
Work with me on a per-project basis to generate ideas and produce content that is SEO-friendly and engages your target market. Or engage me longer-term to help build and retain interest in your brand. My content experience spans all aspects of lifestyle. That ranges from health and fitness, corporate health and mental health to property, sustainability and beauty. I also write on business and finance and global trends for luxury brands to SMBs.
Need a project managed from conception to completion, including liaison with all stakeholders? A former Weekend Editor at The Sun-Herald, I’ve managed teams and budgets for Fairfax Publications, ACP and APN (News Corp).
Specialist knowledge in health, sustainability and home
Post-COVID-19, I am passionate about business recovery and reinvention, as well as sustainable living and the green economy. I’m a trained Permaculturist, a certified Nutrition Coach, a qualified Counsellor and an AWARD School copywriting graduate. I’ve also bought and sold five houses including an eco home, and am a current student of Interior Design.
My experience includes public speaking, endorsing products for NIVEA and a Japanese skincare company, guesting on live radio, and authoring two books, Slow Sydney and SOS: Sex, Optimism and Surviving the 21st Century, both held in the National Library system.