“Helen is one of the most insightful writers I've had pleasure of working with. She has an uncanny ability to make sense of disparate information and craft a compelling story." Edwin Trevor-Roberts, CEO Trevor Roberts Recruitment Specialists
An experienced journalist, I’ve interviewed everyone from Paul Keating to Johnny Depp & Deepak Chopra. Today I help clients create compelling content across digital and print to increase trust in their brand’s knowledge and expertise. This ranges from features, blogs & e-newsletters, to website content, brochures, packaging & press releases.
My specialities include health and fitness, mental health, business and finance, and real estate and interiors. I am experienced in creating content in all areas of the “lifestyle” category too, always with an eye on global trends. (I’m a bit obsessed with the global economy and how your business or readers fit into it.)
Clients have included: American Express, CPA Australia, Winning Appliances, Maserati, Swissotel, Australia Post, the Universities of the Sunshine Coast and NSW, AMart Furniture, the Australian Institute of Superannuation Trustees, QSuper, La Gaia Skincare, Nivea, Colonial First State, Zhik, Sydney Cosmetic Clinic and Jetstar. I have also written and managed HCF Health Fund’s print and digital content and Brisbane Marketing’s guide for G20 delegates, and compiled real estate guides for NewsCorp.
Print & digital publications I have written for: Life & Leisure and LUXURY magazine, The Sydney Morning Herald, The CEO Magazine, The Australian Women’s Weekly, The Sun-Herald, The Sunday Telegraph, Vogue Australia, marie claire, Harpers Bazaar, Good Weekend, The Australian magazine, Cosmopolitan, Women’s Health, GQ Australia and The Daily Mail UK.
Need a project managed from conception to completion, including liaison with all stakeholders? A former Weekend Editor at The Sun-Herald, I’ve managed teams and budgets for Fairfax Publications, ACP and APN (News Corp). I’ve helped launch magazines that didn’t exist until I imagined them, and relaunch ones that needed more imagination.
Extra skills I employ to help clients reach target audiences: I’m a certified nutrition coach; a qualified counsellor able to deal with even reticent interviewees; I’ve bought and sold five houses and am a current student of interior design; I’ve trained as a Permaculturist (sustainable living) and knowlegeable about the green economy; and I’m an AWARD School copywriting graduate.
I’m also a confident public speaker, who has endorsed products for NIVEA and a Japanese skincare company, guested on live radio, and authored two books, Slow Sydney and SOS: Sex, Optimism and Surviving the 21st Century, both held in the National Library system.
Contact me directly to talk about your brand, project or content needs