“Helen is one of the most insightful writers I've had pleasure of working with. She has an uncanny ability to make sense of disparate information and craft a compelling story." Edwin Trevor-Roberts, CEO Trevor Roberts Recruitment Specialists
Now, more than ever, content is king. Quality content that positions your business as an expert in its field. That may be website copy, a blog, a longform feature on your own digital platform or in a print or online magazine, or an e-newsletter or brochure.
An experienced journalist, I’ve interviewed everyone from Paul Keating to Johnny Depp & Deepak Chopra. Today I help clients create compelling, engaging content across digital and print to increase trust in their brand’s knowledge and expertise and convert readers to buyers.
Clients have included: American Express, CPA Australia, Winning Appliances, Maserati, Swissotel, Australia Post, the Universities of the Sunshine Coast and NSW, AMart Furniture, the Australian Institute of Superannuation Trustees, QSuper, La Gaia Skincare, Nivea, Colonial First State, Zhik, Sydney Cosmetic Clinic and Jetstar. I have also written and managed HCF Health Fund’s print and digital content and Brisbane Marketing’s guide for G20 delegates, and compiled real estate guides for NewsCorp.
I can work with you on a per-project basis to generate ideas and produce content that is SEO-friendly and engages your target market, or longer-term to help retain interest in your brand. My content experience spans all aspects of lifestyle, from health and fitness, corporate health and mental health to real estate, sustainability and beauty. I also write on business and finance and global trends for luxury brands to SMBs.
Need a project managed from conception to completion, including liaison with all stakeholders? A former Weekend Editor at The Sun-Herald, I’ve managed teams and budgets for Fairfax Publications, ACP and APN (News Corp). I’ve helped launch magazines that didn’t exist until I imagined them, and relaunch ones that needed more imagination, skills I apply to your content creation.
Extra skills I employ to help clients reach target audiences: I’m a certified nutrition coach; a qualified counsellor able to deal with even reticent interviewees; I’ve bought and sold five houses and am a current student of interior design; I’ve trained as a Permaculturist (sustainable living) and knowlegeable about the green economy; and I’m an AWARD School copywriting graduate.
I’m also a confident public speaker, who has endorsed products for NIVEA and a Japanese skincare company, guested on live radio, and authored two books, Slow Sydney and SOS: Sex, Optimism and Surviving the 21st Century, both held in the National Library system.