HELEN HAWKES

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Helen Hawkes

Helen Hawkes is a journalist who writes compelling print and digital content across business and finance, health and lifestyle, real estate and interiors. Her content clients have ranged from American Express and the University of NSW to Maserati and 9Honey. She is fluent in cross-platform storytelling, brand tone of voice, content strategy and stakeholder management.
Business

5 ways to nurture business innovation on a global playing field

STRATEGY WORKPLACE 01 Mar 2020 “I am a strong believer in innovate or die, but innovation doesn’t necessarily start with an idea, it starts with a problem to solve,” says Evette Cordy. By HELEN HAWKES Innovation in a business setting is not just about the next breakthrough product or service. It’s Read more…

By Helen Hawkes, 3 years3 years ago
Business

Mental health in a roving workforce

LEADERSHIP WORKPLACE 23 Mar 2020 Making staff wellbeing a priority is a mark of all good organisations, and part of that is regular communication around relevant issues.By HELEN HAWKES Remote working presents a raft of upsides: cost savings, increased productivity and reduced absenteeism. But in the age of telecommuting, is emotional Read more…

By Helen Hawkes, 3 years3 years ago
Wellness Features & Columns

Post-crisis psychology: Staying calm during the storm

STRATEGYWORKPLACE11 Apr 2020 Setting small, achievable goals, such as eating more healthily, can help mental health. Achieving even one goal can boost our confidence and sense of self efficacy.By HELEN HAWKES Redefining ‘success’ may be the most important step in your professional development during the COVID-19 crisis. It’s been called the Read more…

By Helen Hawkes, 3 years3 years ago
Blog

Choosing an investment strategy that delivers the best return

October 18, 2019 in Investment Trustees must make a decision about whether a single diversified option or a life cycle approach is more appropriate for their members. Generally, a single diversified strategy offers a “balanced” approach to investing, with around 60 to 70 per cent of contributions in growth assets, such as Read more…

By Helen Hawkes, 3 years3 years ago
Blog

In this job, every day is a matter of life and death

By Helen Hawkes November 22, 2019 — 12.00am If you’ve seen a lot of episodes of Grey’s Anatomy, you may think that’s what it’s like to work in emergency medicine. Not exactly, says Dr Shima Ghedia, a specialist emergency physician at a number of public and private hospitals in Sydney. For one Read more…

By Helen Hawkes, 3 years3 years ago
Blog

How to cash in on the 50-plus market

From career to cultural expectations, business leaders and consumers over 50, 60, and even 70, are redefining the meaning of age. So what opportunities will the ‘new old’ open up and how will baby boomer activism impact the workplace? Fifty isn’t just the new 40, it’s the age at which Read more…

By Helen Hawkes, 3 years3 years ago
Blog

How “green space’ can improve your health

Walking in the park, swimming in the ocean and chasing waterfalls can all boost your overall health. Helen HawkesJune 2019 If you’ve ever noticed how much happier and calmer you feel after a walk in the park or a hike in a rainforest, you may have accidentally discovered an effective Read more…

By Helen Hawkes, 3 years3 years ago
Blog

TV vs Real Life: How to avoid overcapitalising your home or residential property

Before you spend a cent on a renovation, it’s important to do your research. Perhaps because of our passion for home-renovation shows, last year we spent a record $9.826 billion on renovations, according to the Australian Bureau of Statistics.1 The problem is, while there’s been a long-held assumption that residential Read more…

By Helen Hawkes, 3 years3 years ago
Blog

How to choose the perfect outdoor furniture

Creating a backyard sanctuary not only extends your living space, it improves the quality of your everyday life. Imagine enjoying your first espresso in the morning sun, plunging into a comfortable outdoor chair for an after-work catch-up, or firing up the barbie for a lazy brunch or weekend lunch with Read more…

By Helen Hawkes, 3 years3 years ago
Blog

7 tips to boost wellbeing while you travel

Holidaying doesn’t have to mess with your routine (Helen Hawkes | Presented by Swissôtel Bangkok) Staying fit and healthy when you travel is tricky for anyone who likes to clock up frequent flyer points.  Overwhelmed by new sights and routines, it’s easy to bench exercise, eating well, or even much-needed Read more…

By Helen Hawkes, 3 years3 years ago

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Latest Articles
  • 5 ways to nurture business innovation on a global playing field
  • Mental health in a roving workforce
  • Post-crisis psychology: Staying calm during the storm
  • Choosing an investment strategy that delivers the best return
  • In this job, every day is a matter of life and death
Great Content Can Help You:
  • ✓ Convert potential customers to new clients
  • ✓ Establish yourself as an expert in your field
  • ✓ Turn research, reports and statistics into appealing, engaging copy that works hard for you across multiple platforms
  • ✓ Launch a new service or  product to your target demographic
  • ✓ Become a thought leader
  • ✓ Encourage browsers to stay on your site longer
  • ✓ Be recognised by search engines for the best information on a topic and the highest online engagement
Call me on 0403 805 001 for a free telephone consultation.
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